🛒 Leveraging IP

A domain upgrade for ENS, and an NFT collection comes to Walmart

Hey there 👋,

In this week’s newsletter I discuss:

  • A domain upgrade and a floor downgrade for ENS

  • NFT toy collection comes to the world’s biggest retailer


Richard Patey - @richardpatey


Pudgy Penguins (who I previously featured) just broke into Walmarts, inside 18 months of ownership by Luca Netz who acquired the collection for $2.5M to shift NFTs away from ponzinomics.

Understandably, his backers are happy:

Luca just dropped a video of how the deal with Walmarts came about and how they were able to execute just in time, it’s super inspiring:

As is its floor price, which is getting back to its all-time high:

This is what you can do if you build an incredible brand, that gets millions of impressions on Instagram, where the holders of the NFTs own the IP, as my favorite Moonbird on X states:

This is the total opposite of what Moonbirds did when they switched their IP away from holders to the community with CC0.

I said back in July that I would wait for the floor price of the secondary collection Lil Pudgys to bottom before jumping in.

 Upgrade to finish reading this story (and find out what I bought, and sold):

Join over 3 million people making better investments

Moby gives you access to the best investing and crypto research, broken down into simple, easy to understand formats.


I’ve not looked at ENS (.eth) domains on ENS Vision for about 6 months now, so I have aox to thank for posting about a domain upgrade of vision.io for $75K:

This is a well priced end user sale, and fits in well with comps for .io on NameBio:

So how well have .eth assets been doing over the last 6 months during the bottoming of this crypto bear market?

The premium collection on ENS Vision is the 999 club (names with 3 digits from 000-999) have gone from a 9.95ETH floor back in March to now a 6.5ETH floor, a 35% fall.

However, the 10K club has always been more interesting to me, where people would buy to get the 4-digit number of their PFP.

For example 1192.eth for this floor Ape:

However, with NFTs losing so much value, I think that most owners don’t care about owning their number any more, and the floor price on the 10K Club has fallen by more, from 0.7ETH 6 months ago to now well under 0.3ETH, a 57% decrease.

Also I feel that .eth is not as cool and popular as it once was. I’m personally way more excited on the Solana blockchain and ecosystem, in terms of payments and NFTs, and where I’m personally investing right now.

As such I recently changed from patey.eth to patey.sol on X.


Digital Asset Investor Manual is becoming the most comprehensive guide to investing in digital assets. It’s now at over 7,500 words (no fluff), plus screenshots and videos, all for just $17. Check it out

beehiiv was founded by some of the earliest employees of the Morning Brew. You get built-in referral functionality, customization, and analytics where you can see the results of paid acquisition. Check it out*

*I get paid a commission for recommending, I’m also an investor in beehiiv


The Ape EnclosureThe coolest newsletter in crypto giving YOU an insider look into the world of DeFi every Tuesday & Thursday

Interested in reaching 5K+ subscribers with your message?

(Or know of a brand who could be a good fit?)

Disclaimer: Nothing in this email is financial advice and I am not a professional investment adviser. I send weekly updates on digital asset news and what I'm doing personally - consider it informational and for entertainment purposes only. ‘Sponsored By’ means ads provided by the sponsor. ‘Together With’ means native content that I write.

Join the conversation

or to participate.